Navigating a war of words

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Navigating a war of words

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Everyone’s a critic, and as an entrepreneur you are going to face plenty of criticism. No matter how hard you try, inevitably one of your customers will have a negative experience. It’s a part of running your own business. The problem is one bad review doesn’t just mean one bad review anymore. Now if a customer has a problem, they use social media to vent their frustrations and tell all of their friends and acquaintances.

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