The Hard Truth About How The Facebook News Feed Works Now

The Hard Truth About How The Facebook News Feed Works Now


Here are several points about the News Feed you should know:









◉ At any given time, there are approximately 1,500 stories that Facebook could potentially show you each time you view your News Feed.
◉ The big challenge Facebook faces, is how to ensure the right stories get priority in the News Feed for each user.
◉ Older “important” news will take priority over newer less important updates, e.g. a post from a couple days ago about a friend’s new baby will get priority (until you see it) over a newer update from a brand Page that you’ve liked.
◉ Speeding up the News Feed content is not something Facebook plans to do. When it tried in the past, engagement actually decreased.
◉ The new reality is that small businesses are competing with major brands for that coveted real estate in the News Feed — on both desktop and mobile, of course.
◉ 75+% of Facebook users access the platform via mobile – where the News Feed space is obviously even smaller than desktop. Now, we also have the new Paper mobile reader app which seems to be favoring major news/media publishers, so far… time will tell if that app helps everyday businesses and brands reach more of their audience.
◉ If you want the Facebook News Feed to be a primary marketing channel, then you’ll need to buy guaranteed reach in the form of Facebook ads (including promoted posts).

*”…every time someone visits News Feed there are on average 1,500 potential stories from friends, people they follow and Pages for them to see, and most people don’t have enough time to see them all.” “…So how does News Feed know which of those 1,500 stories to show? By letting people decide who and what to connect with, and by listening to feedback. When a user likes something, that tells News Feed that they want to see more of it; when they hide something, that tells News Feed to display less of that content in the future. This allows us to prioritize an average of 300 stories out of these 1,500 stories to show each day.”

If you would like to learn more about using Facebook for business and Marketing on Facebook, watch this Free Webinar.

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To your continued success,


Cynthia and Sandra Kelsey

Read more at:

‪#‎FacebookNewsFeed‬ ‪#‎FacebookReach‬ ‪#‎FacebookPages‬ ‪#‎NewsFeed‬ ‪‬

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